1) Everything Changes
Facebook is a relativey new site. It officially launched as a service restricted to Harvard students in 2004. It quickly opened to other colleges and then high school students in 2005. The general public couldn’t even get on the site until Sept. 26, 2006. The site didn’t have a positive cash flow until September 2009.
In short, Facebook is the new behemoth on the block and things change quickly. If you’re going to use Facebook to promote your business, be prepared to embrace change.
2) Relationships not Numbers
While the 300 million users on Facebook are pretty enticing, it’s worth remembering that it’s not about numbers. Relationships are what’s really important on Facebook. If you spend your time focusing on relationships and quality interactions you’ll do better than if you’re in a race to get more fans.
