This week’s Spring Cleaning focus has been on planning your content and more about looking ahead than about looking back. If you’ve never written one before, the How-to post is a great tool to add to your arsenal. The How-to allows you to share your knowledge, experience and expertise with your users and is a good way to draw people into or back to your site.
Don’t think you’re qualified to write a How-to? You’re wrong!
The fact is that in some field, you are an expert. As Cory has been heard to say many times, “An expert is anyone who knows more than somebody else.”
You are an expert!
Are you a freelancer who is good at attracting clients? You can write posts on how-to:
- Get clients
- How to keep clients
- The best ways to bill clients
- Just the general best practices you’ve found on how to run your own business.
Not in the web field? You can still attract great traffic with a blog! If you’re a plumber, create posts on simple things people can do around the house, such as how-to replace a leaky shower head, unclog a stubborn drain or how to handle a backed up septic tank (okay, that one is probably beyond a diy-er, but you get the point).
And don’t forget about blogging avenues beyond writing. Writing may not be your strongest skill, but creating a simple how-to video and posting it to your blog via YouTube is a pretty easy process. And is a great way to really teach your user.
Spring cleaning is about clearing the cobwebs from your site and making it the best it can be. But it’s also about keeping it fresh and clean. Adding the how-to post to your repartee is a great way to do that!