I will be honest. I am sick of the magic bean marketing that some people are pitching in order to help you “grow” your Twitter followers or for winning a large group of “friends” for apps like FaceBook. There are so many things that I see wrong with this approach and why I dislike this [...]
Getting Started: 2) Planning
As you’re trying to sort out the timing issues, what you really need is a plan. You need to think through what exactly you’re going to do with a website and how you’re going to do it.
What’s Your Strategy?
We love to push a lot of top-notch web and social media tactics for small businesses. Those are well and good, but the truth is you can’t simply jump on board whatever new tactic comes along. If you’re going to have any success that new tactic needs to be worked into your strategy. That strategy [...]
Get Into Your Website
If you want your website to be effective, you need to put yourself into it. Your blood, sweat and tears should be worked into the navigation, content and code of your site. I’m not saying you need to be a web expert and do everything yourself. But if you don’t take a personal interest in [...]
