I will be honest. I am sick of the magic bean marketing that some people are pitching in order to help you “grow” your Twitter followers or for winning a large group of “friends” for apps like FaceBook. There are so many things that I see wrong with this approach and why I dislike this [...]
Read More→Archive for Twitter
Huge Social Media Numbers Don’t Always Help You
April
13th,
2010
Getting Started: 2) Planning
December
9th,
2009
As you’re trying to sort out the timing issues, what you really need is a plan. You need to think through what exactly you’re going to do with a website and how you’re going to do it.
Read More→What’s Your Strategy?
December
6th,
2009
We love to push a lot of top-notch web and social media tactics for small businesses. Those are well and good, but the truth is you can’t simply jump on board whatever new tactic comes along. If you’re going to have any success that new tactic needs to be worked into your strategy. That strategy [...]
Read More→Get Into Your Website
December
1st,
2009
If you want your website to be effective, you need to put yourself into it. Your blood, sweat and tears should be worked into the navigation, content and code of your site. I’m not saying you need to be a web expert and do everything yourself. But if you don’t take a personal interest in [...]
Read More→Twitter, Google Search Deal Makes Twitter More Important For Businesses
October
21st,
2009
With the new Google and Twitter search deal, it means it’s more important than ever for your business or organization to be on Twitter. This quote from the Google blog announcement hits it home on how this affects the Google search we come to love and rely on: “That way, the next time you search [...]
Read More→Twitter Resources
September
25th,
2009
There are plenty of Twitter resources out there to help you figure it out. Since Twitter is so new many of these resources are changing and being replaced with newer and better resources. But a good place to start is Twitter’s own guide for businesses. They include plenty of best practices, case studies and other [...]
Read More→Making Twitter Easier
September
22nd,
2009
There are a number of extras, tools and third party applications that can make Twitter a lot easier. The value of each one is going to depend on your own needs and preferences. Maybe you get everything you want at Twitter.com, but if not there are other options. Shortening Links Putting useful links in your [...]
Read More→What Should I Tweet?
September
21st,
2009
OK, you’ve got your head around Twitter (not really, but sorta), you’ve signed up and you’ve found a few folks to follow. It’s time to start tweeting. So now the big question: What should I tweet? The obvious answer is whatever you want. But if you’re tweeting for your business then you clearly need to [...]
Read More→Getting Started on Twitter
September
16th,
2009
Last time we mentioned that the best way to figure out Twitter is to just dive in and get started. So let’s do it. Sign Up The first step is to sign up. The sign up process is basic enough, but take your time when it comes to picking your username. This will be both [...]
Read More→What’s Twitter and Why Should I Care?
September
15th,
2009
Twitter is a free micro-blogging service where people share 140-character updates about whatever they want and follow other people and their minimalist text entries. If you’re scratching your head right now, don’t worry. Twitter is a bit of a head scratcher. Most people don’t get it at first and it usually requires taking Twitter for [...]
Read More→
