Huge Social Media Numbers Don’t Always Help You

James Dalman | April 13, 2010 | 2 Comments

I will be honest.  I am sick of the magic bean marketing that some people are pitching in order to help you “grow” your Twitter followers or for winning a large group of “friends” for apps like FaceBook.  There are so many things that I see wrong with this approach and why I dislike this [...]

Filed Under: Social Media

What’s Your Strategy?

Kevin D. Hendricks | December 6, 2009 | 0 Comments

We love to push a lot of top-notch web and social media tactics for small businesses. Those are well and good, but the truth is you can’t simply jump on board whatever new tactic comes along. If you’re going to have any success that new tactic needs to be worked into your strategy. That strategy [...]

Filed Under: Marketing

Don’t Sellout Your Friends

Kevin D. Hendricks | December 3, 2009 | 0 Comments

Here’s a disturbing advertising development: Selling out your friends. It’s pretty common in social media spheres to see cutting edge new advertising techniques. A lot interesting ideas are cropping on Facebook, hoping to take advantage of the 300 million unique users. Intel’s Fan Plan is the latest example. They’re giving discounts on Intel laptops to [...]

Filed Under: Marketing, Social Media

Two More Facebook Tips: Change & Relationships

Kevin D. Hendricks | October 13, 2009 | 0 Comments

We’ve shared a lot of information about how your business can take advantage of Facebook, including why you should care about Facebook, how to make the most of fan pages and how to advertise on Facebook. Now we’ve got two more tips for you: 1) Everything Changes Facebook is a relativey new site. It officially [...]

Filed Under: Social Media

Make Sure Your Site is Facebook Friendly

Kevin D. Hendricks | October 12, 2009 | 0 Comments

You don’t necessarily have to be on Facebook to take advantage of the widely popular social networking site. But you should make sure your website is Facebook friendly. Facebook has a feature where users can share links and post content into their stream of updates. That shared content will then be seen by their friends [...]

Filed Under: Blogging, Search, Social Media

More Help Making Facebook Work For You

Kevin D. Hendricks | October 9, 2009 | 0 Comments

We’ve already covered how you can make the most of your Facebook fan page, but if you’ve still got questions, here are a few blog posts that may help.

Filed Under: Social Media

Advertising on Facebook

Kevin D. Hendricks | October 8, 2009 | 0 Comments

With Facebook’s 300 million users spending 6 billion minutes a day on Facebook, there are plenty of advertising opportunities. The biggest advantage to advertising on Facebook is the targeting capabilities. We’re talking about a social network here, so that should be a given. You can target for location, age, birthday, gender, keywords, education, workplace, relationship [...]

Filed Under: Advertising, Social Media