I will be honest. I am sick of the magic bean marketing that some people are pitching in order to help you “grow” your Twitter followers or for winning a large group of “friends” for apps like FaceBook. There are so many things that I see wrong with this approach and why I dislike this [...]
Read More→Archive for Facebook
Huge Social Media Numbers Don’t Always Help You
April
13th,
2010
What’s Your Strategy?
December
6th,
2009
We love to push a lot of top-notch web and social media tactics for small businesses. Those are well and good, but the truth is you can’t simply jump on board whatever new tactic comes along. If you’re going to have any success that new tactic needs to be worked into your strategy. That strategy [...]
Read More→Don’t Sellout Your Friends
December
3rd,
2009
Here’s a disturbing advertising development: Selling out your friends. It’s pretty common in social media spheres to see cutting edge new advertising techniques. A lot interesting ideas are cropping on Facebook, hoping to take advantage of the 300 million unique users. Intel’s Fan Plan is the latest example. They’re giving discounts on Intel laptops to [...]
Read More→Two More Facebook Tips: Change & Relationships
October
13th,
2009
We’ve shared a lot of information about how your business can take advantage of Facebook, including why you should care about Facebook, how to make the most of fan pages and how to advertise on Facebook. Now we’ve got two more tips for you: 1) Everything Changes Facebook is a relativey new site. It officially [...]
Read More→Make Sure Your Site is Facebook Friendly
October
12th,
2009
You don’t necessarily have to be on Facebook to take advantage of the widely popular social networking site. But you should make sure your website is Facebook friendly. Facebook has a feature where users can share links and post content into their stream of updates. That shared content will then be seen by their friends [...]
Read More→More Help Making Facebook Work For You
October
9th,
2009
We’ve already covered how you can make the most of your Facebook fan page, but if you’ve still got questions, here are a few blog posts that may help.
Read More→Advertising on Facebook
October
8th,
2009
With Facebook’s 300 million users spending 6 billion minutes a day on Facebook, there are plenty of advertising opportunities. The biggest advantage to advertising on Facebook is the targeting capabilities. We’re talking about a social network here, so that should be a given. You can target for location, age, birthday, gender, keywords, education, workplace, relationship [...]
Read More→10 Ways to Make the Most of a Facebook Fan Page for Your Business
October
6th,
2009
Facebook’s fan pages are easy to set up, but not so easy to master. Unfortunately, Facebook’s system for setting up and maintaining pages is needlessly complicated and sometimes buggy. It can be a little frustrating, but that’s the price of reaching a network of 300 million people. It’s worth the effort to put Facebook to [...]
Read More→Facebook Personal Profiles vs. Fan Pages
October
5th,
2009
There are two primary ways you can have a presence on Facebook as a user: You can have a personal profile (what the vast majority of Facebook users have) or a fan page, which is more of a business- and personality-oriented page. We’ll explore the difference and help you make the most of Facebook. Personal [...]
Read More→What is Facebook and Why Should I Care?
October
2nd,
2009
Facebook is the social networking giant of the day. They currently boast more than 300 million active users. The numbers that kind of userbase generates are staggering. And with everything you can actually do on Facebook—from the basics like chatting and sharing photos to more complex interactions like playing Scrabble with strangers or recruiting people [...]
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