If you’re looking for confirmation that social networking sites are worth your time, check out these two collections of social media stats.
Some highlights:
- Social media sites and blogs are the fourth most popular online activity, beating out personal e-mail.
- 77% of all active Internet users read blogs regularly.
- If YouTube were a country it’d be the third most populated country in the world. Facebook would be number four.
- Half of all YouTube users visit the site at least once a week.
- Every month more than a billion pictures are uploaded to Facebook.
- More than half of all Twitter updates happen off of Twitter (meaning folks are using mobile devices and third party applications).
The bottom line is that people are using social media sites. They’re sharing content, opinions and recommendations. If you’re not in the mix you’re missing out.

