Maybe you just haven’t thought about it in a while, or think everything is perfect as is. But your SEO isn’t something you can just “set and forget.” You need to take it out and shake the dust off every once and a while, much like that old rug in the dining room!
Here are a couple tools to help knock that layer of dust off:
Google AdWords is a collection of tools that helps you to create ads for Google to display. Wait! Don’t go yet! I know you want to hear about SEO, not placing ads on Google. Don’t worry, there’s more to it than that.
Within the Google AdWords tools, is the Keyword Tool. This tool allows you to determine the best keywords to use on your site.
If, for instance, you are creating a site about spring cleaning:
- What keywords would you use on your site?
- What terms do you think users would search to find a spring cleaning site?
- What terms would users actually search to find a spring cleaning site?
You may be surprised by the results, how different what you think your keywords should be and the terms people actually search.
The Keyword Tool allows you to enter the keywords and phrases you think are best for your site and then shows you how many people search those and other related searches people make.
The Keyword Tool also lets you know what the competition level of a specific keyword or phrase is. What this means is that maybe there are 4,000 Global or Local searches run on that keyword, but very few sites actually meet that search term. So the competition level on that particular term would be low, meaning it could be a good keyword for you to utilize on your site.
The Google AdWords Keyword Tool is an excellent way to help determine the best keywords and phrases for your site.
So now you’ve updated your keywords and millions of people are going to be checking out your site! Well, you hope so, but how can you tell that all your hard work has paid off?
If you don’t already have Google Analytics (or some kind of analytics) on your site, now is a good time to add it! This is a powerful tool that gives you a good look at how visitors view your site.
Some of the key information it gives you includes:
- How users got to your site (did they follow an ad, come through a search engine, etc.)
- How much time users spend on your site
- What pages are the most visited
- Where your users are coming from (are they mostly local, or maybe you get more international visitors)
Want a more detailed look at Google Analytics? Be sure to watch the iThemes Pub Hub for an ebook to be released soon!