A new website can breathe new life into your business. So many people today are discovering new hobbies and new interests online, and they’re bypassing the local store. Despite the irony, a website can put your local brick and mortar store back on the map.
Maybe you have a fabric and sewing machine repair shop. Thanks to sites like Etsy, craftiness is big right now. Scores of people who haven’t sewn more than a button are creating incredible things. Craft fairs are suddenly hip.
When all these sewing, quilting, knitting craftsters need to fix their sewing machines or stock up on supplies, they’re going to turn to the web, not the yellow pages. They’ll type in “sewing machine repair” and the name of your city or area.
Having a website makes it more likely they’ll find you.
These crafty hipsters may even be more likely to support a local store instead of the national chains, but only if they can find a local store. Having a website enables you to tap that market and find a whole new clientele for your store.