If you don’t think a website can deliver tastiness, you’ve never heard of the Cupcake Truck in New Haven, Conn. Almost every weekday owners Todd and Marsha Rowe wake up at 3:45 a.m. to bake cupcakes. By early afternoon they’ve parked their truck to peddle delicious baked goods. Every day it’s a different location—sometimes two, sometimes none—and cupcake lovers follow that truck online to get their fix.
Each day the locations, flavors and times are posted on their website and shared on Twitter. The result is that the Cupcake Truck has tapped into a rabid fan base willing to follow a truck around town and wait in line for the childhood delight of a cupcake.
What makes this whole crazy plan work is a cheap and easy way to spread the word about where the truck will be each day: The Internet. Without it they’d be reliant on foot traffic and just wouldn’t have the same buzz.
That’s one tasty website.