Sales training helps you learn to deal with the objections and questions customers have about your products and services. But if you do it right, blogging about the objections and questions your customers have also gives you a tool to think through and answer sales FAQs in a way that generates sales leads.
It’s easy to do, just walk through the most common objections and questions you get in your sales presentations in the form of short blog posts. By blogging you can spotlight the best of your products and show your blog readers why you are the best choice to help them solve their problems.
Even businesses that have legal compliance issues can do it. For example, if you sell insurance, you can’t unpack all the issues and questions raised in sales presentations for legal reasons, but you can talk about the circumstances that lead people to become aware of their need for insurance.
In your sales training, no doubt, you learned the moments in life when people are most aware of their need for insurance–talk about those moments. People might be open to your insurance services when they have a child, so talk about the needs new families have for insurance on your blog.
In another case for a financial consultant, when people change jobs, they might need to know about how to roll over their retirement account– perhaps you can’t get specific with IRA, CD, or money market financial advice for legal reasons, but you can cover the most common basics of them in blog posts.
Go back to your sales training manual. Think about what you talk about most in sales presentations. There is great material for plenty of blog posts. As you work through the objections and questions in your blog, you are also sharpening your sales skills.
At the same time, you are putting out key words related to your subject that will show up in search engines. When people in need of your services search for answers to their most pressing needs they will find you in the results and land on your blog. There they will see your expertise on display in all it’s regal splendor! Changes are high, you will make new customers and satisfy your existing ones if you keep up the good work by blogging!
