Spring Cleaning month continues this week with “Plan & Optimize Content Creation.” Think of it this week’s tasks this way: It’s out with the old and in with the new.
With the advent of a new marketing paradigm, the importance of content creation for your business or organization should be clear. Take this opportunity to review your current content strategy and make sure you have a clear strategy in place for creating, publishing and sharing content.
In the next few days, we’ll be sharing tips and ideas for content creation, but let’s begin with a solid foundation for your content strategy.
Remember this sentence:
Content should be sharable (and worth sharing).
Content offers an incredible opportunity to spread awareness of your brand. What did the words “like,” “tweet,” or “pin” mean a few years ago? Now these powerful phrases are apart of our everyday vocabulary.
While the purpose of your website may just be to provide contact information or showcase your product or services, anyone can create content that that connects with potential clients or customers.
Not sure what to share?
Here’s a few ideas for the types of content anyone can share:
- Tutorials and how-to’s – Everyone knows how to do something. And some people might even be paying you to do it for them. Consider a short tutorial with photos or screenshots explaining how to do something people want to learn. People will be interested in your expertise and you’ll probably even get a few new friends.
- Recent work – What have you been up to? Keep your customers posted on the awesome job you just finished. Share photos, sketches, even problems you solved while working on a project. You’ll keep customers involved in your work.
- Interviews or testimonials – It may seem strange, but don’t be afraid to brag on yourself by letting others do it for you. It can even be subtle: How has your product or service helped someone else accomplish their own success? For a good example, check out Mailchimp’s great Customer Love series of blog posts.
- Photos or behind-the-scenes stories – One of the greatest advantages of the “content era” is an incredible opportunity to connect with customers on a personal level. Show that your company, while possibly online, is full of real people. Document everyday things around the office, stuff that goes on outside of work, even lessons you’ve learned in business. Just be real and authentic.
- Announcements and news – Remember to keep customers and clients up-to-date with announcements and news. Hosting an event? Released a new product? Have a sales or promotion? Don’t forget to share it.
For more great ideas on creating content, read Content Rules by Ann Handley and C.C. Chapman. Stay tuned to the blog this week for more ideas on planning and optimizing your content creation and get caught up on all of this month’s Spring Cleaning tasks so far.