Having a website is a good first step for any business. But as you spread the word about your site, you have to make it worth visiting. You can slap your url on everything from your window to your bumper, but why should people bother visiting?
You need to offer something of value on your site.
It’s kind of a no-brainer, but the rubber really meets the road when you have to convince someone to go to your site. You may think your site is valuable, but you need to offer something tangible that your customer will think is valuable.
That value needs to be determined by your customer, not you. It’s your company, so you would think anything about your company is valuable. But your customer probably doesn’t care about your phone number or your fancy pictures or your cute history of how you started. They want something valuable to them.
Once you have that something of value, then use that as an incentive to get people to your site. You can’t simply say ‘Check us out online!’ You need to give people a reason: “Check us out online for…”
- A restaurant might list daily specials on their site.
- A photographer might have prints available for sale.
- A realtor might have a blog with tips and insights for selling your home.
- A band might have free music downloads.
Give people a reason to visit your site.
