Make a website that rocks by making it indispensable. What nugget of wisdom or bit of practical knowledge can you offer that will make your website a must-visit for your customers?
Maybe you are the source of knowledge for all things plumbing. If your site answers all plumbing questions—and answers them with helpful insights and tips instead of ‘give us a call for an estimate’—then you’ve made yourself indispensable.
Maybe your website offers weekly appetizer specials that are too good to ignore. And too good to ignore means the office celebration party comes to your restaurant and not the chain down the street.
Maybe your website is chock full of financial links and insights, culled from your day of keeping up with the industry. Suddenly your website is an indispensable source of financial info. You’re a guru, sharing the good stuff with the masses.
Any of those options sure beats a bland site with your phone number and hours of operation. Do more with your web site. Make it indispensable.
