We firmly believe that your business needs a website. Unfortunately, you can’t stop there. Simply having a website isn’t enough. You need to make sure people can find it.
One of the most important ways to make your website findable is search engine optimization (SEO). This is what we call the innumerable strategies and tactics used to improve where your site is listed in search results. Put simply, SEO is how you can make your site appear first when people search for your industry.
SEO isn’t easy. It involves a lot of research to see what search engines are currently looking at to determine their rankings and making the corresponding changes to a site. It’s a constantly changing art and it’s also full of shady characters willing to use less than ethical methods.
But SEO doesn’t need to be overly complicated. Many of the things search engines look at are pretty basic: what words are commonly used in your site (keywords), how many sites link to yours, what type of sites link to yours, etc. If your site talks a lot about guinea pigs and other guinea pig sites link to yours, the search engines may conclude that your site is a good source for info on guinea pigs.
Some pretty basic SEO involves figuring out what your keywords are and making sure you’re using them. This happens pretty naturally. If you run a guinea pig rescue, chances are you’ll have the words “guinea pig” all over your site. Figure out what your keywords are and make sure they’re in the right places (Good places to start: title bars, headers, bold words on your site, as well as in the “meta data” in your site’s code).
The right software and plugins can also help with simple, built-in SEO features.
Bottom line: You don’t need lose sleep over search engine optimization. With a few simple steps your site can be climbing the search engine rankings.