On Wed. February 16th, Chris Garrett was back for Part 2 of his 3-part blogging series at WebDesign.com. This second session focused on “How to Build a Sticky Blog”.
(WebDesign.com members can view the webinar replay in your members area. )
Be sure to check out the Insights From Part 1, as well.
The way to create a “sticky blog” is to build relationships and community, and an environment that encourages people to come back – by making them feel safe, like they belong, and that supports them in achieving their goals.
What’s the big deal about having a sticky blog?
Well, remember, this whole series is about how to make money with your blog. With a sticky blog, a blog people feel like they are a part of, you will
- sell more
- reduce refunds
- get better case studies & testimonials
- learn what your customers really want
- build trust
- and create advocates (the kind of people who bring their friends!)
All of that adds up to more revenue for you, because “happy, loyal customers are much more valuable than one-time buyers.”
Chris G. talked about a number of ways to increase the stickiness factor of your blog.
- Build an environment that encourages comments
- Develop a sense of belonging for your readers – according to Chris, this will help any blog.
- Build community
- Watch out for the pitfalls – no or few comments, personality clashes and/or rude behavior in comments, not providing structure or accountability to help people get what they want, not engaging with your readers.
How do you create an environment that encourages comments?
Chris had a number of pointers:
- Make it easy to comment.
Don’t make your readersjump through hoops, like having to register before they can comment. Comments are more of an “in the moment” response from someone. The more they have to do in order to comment, the less “in the moment” they are, hence the less likely they are to comment.
- Respond to comments.
People want to know they are being heard and valued. They want to belong. Respond to every – or virtually every – comment you get. This helps create a safe and welcoming zone.
- Be friends/social.
Let people know something about you. Share about yourself when you reply to comments. It helps them know you, which helps them like you, which helps them feel good about spending time and money with you.
- Comment on other blogs.
Not only is it a great way to get people to visit your site as well (assuming your comments are valuable), it role models for others how you want them to participate with you. If you don’t ever support someone else by commenting on their blog, why would someone support you?
- Ask questions.
In your post, ask questions the reader can respond to. And ask them to respond in the comments section. Also, to make it even safer for people, don’t ask questions that have a right or wrong answer. Ask opinion questions or curiosity questions.
These are just some of the lessons Chris Garrett shared in Part 2 of how to make money with your blog.
Part 3, the final webinar, is on Wednesday, February 23rd at 11am central time.
In this webinar Chris will get even deeper into the nitty gritty about how to monetize your blog. Chris loves answering questions, so you can count on there being some great Q & A time as well.
It’s free to attend, but you must reserve your seat.
Reserve your seat today – https://www2.gotomeeting.com/register/621950154