Blogging works with search engines as a free advertising tool for you. I have alluded several times in previous posts how blogging helps you come up in the search engine results when people look for topics of interest to them.
One of the big surprises to me when I started blogging was the fact that as I blogged more, the more important search engines became to getting traffic to my site. Soon I discovered that nearly half of my web traffic came from search engines. Blogging tripled the traffic I received on my web page before I started. And each month my traffic kept building as long as I continuously blogged on a regular basis.
You may think that when you post an article on your blog that the traffic from that post lasts only the few days it appears on the main page of your blog. But, quite the contrary, like fine wine, your blog post will age and turn into key-word-rich search engine food that will stay around for a long time after you initially post it.
Many people start on the web from search engines. Some people seem to think Google is the Internet and even type URLs into the search engine as if it were a browser. You can’t go wrong making friendly with the search engines and search engines love blogs!
Your blog post will be attracting people for as long as you have it on your site. And since all the work of writing the post is done, it’s like having a free internet advertisement that showcases your skills and knowledge out on the web for as long as you want it there.
The best part of search engine traffic is it is very targeted. People who type in a URL and come to your site take pot-luck that you have something there they want to see. But not with search engines, when people come to your site from a search, they are looking for exactly what you are talking about. The best kind of traffic is the kind that comes from people who are interested in your expertise on a topic of immediate importance to them.
Getting search engine traffic is free. Of course, you can pay companies to list your site and even sponsor advertisements in search engine results. But, if you regularly blog on the topics that are most relevant to your customers needs, you will be placed highly in the organic search engine results of their searched. That’s like getting free advertising every time you write a blog post.