We’re not shy about encouraging businesses to get websites. You should have a website. But you shouldn’t just have a website. You need to use your website.
A static website is better than nothing. But it could be so much more.
Use your website. Put it to work for you. Update your site. Post specials or coupons. Post news or updates about your business. Share customer testimonials. You don’t have to flood your site with daily content, but weekly or even monthly updates are something.
Don’t let your website just sit there. Make sure it’s working for you. Otherwise it’s not working.