We discussed your future SEO strategy using Google AdWords and Analytics, now it’s time to clean out some of your old SEO. Hopefully you’ve watched some of the many SEO tutorials here at WebDesign.com, so this will just be a reminder!
Using the meta description tag on your site is still a good idea.
The descriptions under each website in your Google search results are typically pulled from your meta description tag.
However, the keyword meta tag is no longer searched by crawlers like Google. While it won’t hurt your SEO to include keyword meta tags, it’s definitely not something you need to stress over if you decide to add them. Pick 3-4 keywords at most to add for this particular meta data. Already have keyword meta data added to your site? Clean it out, narrowing it down to a few select keywords.
While it’s true that people linking to your site helps your SEO, trading links with somebody just to have links to your site is not a good idea. Actually, this was never a good idea! So if you’ve been doing this, stop.
If you have links to other sites, make sure they are ones that will be beneficial to your users, something that relates to the content of your site.
Don’t just link for link’s sake!
Since you’re already going through your links, be sure to check for any broken links and clear these out as well.
Obviously keywords are vital to your SEO strategy! Be careful though not to spam your content with them, because that’s what the search engines will see you as.
Use your keywords thoughtfully and in a way that makes sense with the content.
Straight from Google
A lot of changes have come with Google’s release of Penguin, a new update to their search engine rankings/algorithm.
At SXSW this year, Matt Cutts, head of Google’s Web Spam team, said that this new algorithm will now target sites that over-do their SEO.
…We are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect.
A recommendation from Google’s Webmaster Guidelines on Quality Guidelines is to ask yourself, “Does this help my users? Would I do this if search engines didn’t exist?” If the answer to either of those questions is no, don’t do it!
Be sure to sign up for the SEO Penguin Power webinar, June 22 at 2pm CDT, to learn more about the release of Penguin and how it will affect your SEO.