We’ve invited our friend Amanda Blum to do a free online workshop on doing website sitemaps aka Why Site Mapping is the Ugly Redheaded StepChild of Website Development June 30 starting at 1 p.m. Central Standard Time.
Amanda is a graduate of Rhode Island School of Design, and Creative Director of Howling Zoe Productions, a creative strategy firm involved in design, marketing and public relations. Helping microbusinesses and non profits find new ways to reach their target demographic for over 10 years, Amanda represents a wide range of clients including P.R. Agents, boutiques, entrepreneuers and web 2.0 companies. Amanda has been active in community volunteering for almost 20 years including HIV agencies, Red Cross, animal disaster rescue and environmental causes, and is dedicated to helping non profits utilize social media tools to help further their mission.
She runs Howling Zoe.
Reserve your webinar spot today here: https://www2.gotomeeting.com/register/608218090
Here’s a summary Amanda wrote of what the workshop will include:
Everyone hates doing it but you should revel in it because doing it right will make your website like a zillion times more effective and unicorns will love you.
In my basement somewhere is an ironically framed-in-beige certificate assuring people I graduated from a criminally expensive design school somewhere on the east coast. But I like living on the edge, so I’m about to make a bold statement:
Design is the least important aspect of your website.
Let’s all take a breath for a moment while I see if these circa 1986 jellies I’m wearing will absorb the lightning strikes. Wow… you know they say silicone deteriorates, but these puppies still have some magic left in ‘em.
Sitemapping is the most important aspect of your website
Whether you’re a developer or a user, figuring out the “what goes where” and “what should my website say” bit does seem to spin people into knots. For a long time, we’ve been thinking completely logically about it, creating wholly reasonable menus that put items into truly common sensible categories. The whole thing makes complete sense…… to us. Therein lies the problem: we’ve been putting out the information in the way we, as the site owners want to give it. We have often ignored how people – our users – might want to receive the information.
WordPress core has inherent functionality to help you sitemap effectively. In combination with some plugins, it has like, Superman strength to ensure that what you’re doing is working (ensure usability), to continue trying to make it better (analyze metrics) and you know…. to sell more stuff (actualize revenue streams by leveraging low hanging fruit to facilitate ROI).
Reserve your webinar spot today here: https://www2.gotomeeting.com/register/608218090
