Everyone from Oprah to Ashton Kutcher is hopping on the micro-blogging service Twitter. Basically it’s a free platform for sharing 140-character snippets of text that can easily be read online, posted on websites and pushed to mobile devices. Small businesses are turning into a creative marketing tool. The New York Times recently profiled how small [...]
Archive for Website Benefits
Your Own Platform to Counter Complaints
In many ways the Internet is like the Wild West. Anybody can say or do practically anything they want. That sounds like an incredibly great freedom, until you realize the potential downsides for your business. The Internet gives a platform to every disgruntled customer.
Once upon a time an angry customer could raise their voice and [...]
The Web is Accountable
One of the frustrations with marketing is that it’s hard to track. You don’t know if someone picked your restaurant because of a phone book listing, a direct mail piece or the recommendation of a friend. You can always ask, but it gets a little tedious to ask everyone.
That’s one of the benefits of a [...]
The Web Has Your Marketing’s Back
When you’re considering multiple marketing opportunities it doesn’t have to be an either/or decision. A website is the perfect partner for practically any marketing method.
A website is your online base of operations. It’s a place to follow-up, to give more information, to say what you didn’t have the space or time to say in your [...]
