In SEO in 2012, today’s luncheon conversation with WebDesign.com, The “Professor” Benjamin Bradley introduced the concept of Advanced Search Optimization. Unlike many of the technical teaching webinars, this was more of a conversation about positioning and what web designers (and website owners) ought to be thinking about as they look to position their business within the broader market, always keeping the future in mind.
Basic search engine optimization focuses on writing good content, getting quality links, performing the day-to-day optimization tasks and how to read stats. This is what most “SEO Experts” focus on when providing SEO service to their clients. While this is great…the question is, does this really prepare you to deal with the future?
Advanced Search Optimization focuses more on what is yet to come with the entire Brand Value in mind, not just the day to day search engine ranking.
Someone employing Advanced Search Optimization (ASO):
- understands trends – to help predict future events and circumstances, and how you’ll respond to those changing trends and be positioned to solve new problems (even before they happen, sometimes)
- builds resources – so they are prepared to deal with surprise events, such as changing SEO algorithms or attacks on your brand, so that search engine ranking doesn’t suffer, or bounced back quickly in times of change
- utilizes metrics – to understand the bigger picture, make forward-thinking decisions and to put the brand value in context
and uses SEO to enhance their already-existing brand value.
There was a LOT of information and philosophical perspective shared in this webinar so you’ll probably want to watch the replay. It will be posted to the blog in an upcoming post and will also be available for viewing in the member library.
Not a member of WebDesign.com yet? Check out your membership options.
And remember to join us for the next two open-to-the-public training webinars:
The CSS Dojo – Session One
April 10, 2012 – Tuesday – 4pm (CDT)
Overview: Master the basics of CSS. Session One will focus on everything you need to know about CSS and Images. This live webinar has now been opened to the public!
Instructor: Benjamin Bradley
Length: 1 hour
Skill Level: Beginner
Requirements: Willingness to Learn
Registration Link: https://www2.gotomeeting.com/register/280428514
and
Secure eCommerce for Any Site
April 16, 2012 – Monday – 1pm (CDT)
Overview: WordPress is used on a wide variety of hosting providers. But how do you provide eCommerce (secure eCommerce) to clients who either do not have or cannot get their own IP address, or do not have a SSL for their site. Now you can with Cart66 and mijireh.com. This live webinar has now been opened to the public!
Instructor: Benjamin Bradley
Length: 1 hour+
Skill Level: Intermediate
Requirements: Knowledge of WordPress
Registration Link: https://www2.gotomeeting.com/register/725618762
