Are you heading up a web development firm that wants to improve your bottom line? Then here is one great business strategy to help you.

RESPOND.

One word that gets missed on too many opportunities.  One action that people love and expect.  One thought on how you can differentiate yourself from the thousands of other design firms or entrepreneurs all fighting for customers.

It seems simple but one of the biggest complaints I have heard over the course of twenty years is that a potential or existing client would like a timely response to their inquiry, their question, or their needs.  Even if you are not interested, don’t know the answer, or cannot fulfill their request you should have the decency and courtesy to respond – with something…just acknowledge them.

You can make a fan and great impression with this strategy — or not.   It’s really up to you!