Author Archive

There’s No Hiding on the Web

Kevin D. Hendricks | December 2, 2009 | 0 Comments

The other day I took my car in for a routine oil change and tire rotation. No big deal. Then the service guy calls me over and points out that the tires I replaced a year and a half ago—the ones with only 22,000 miles on them—are nearly worn out and need to be replaced. [...]

Filed Under: Customer Service

Get Into Your Website

Kevin D. Hendricks | December 1, 2009 | 0 Comments

If you want your website to be effective, you need to put yourself into it. Your blood, sweat and tears should be worked into the navigation, content and code of your site. I’m not saying you need to be a web expert and do everything yourself. But if you don’t take a personal interest in [...]

Filed Under: Blogging, Content, Marketing

Your Website Needs a Business

Kevin D. Hendricks | November 22, 2009 | 0 Comments

Your business needs a website. That’s important. But even more importantly, your website needs a business. You can’t just slap up your name in cyberspace and call it good. You need to have a clear and specific strategy for how you’re going to use your website to help your business. You need a plan: Educational [...]

Make Your Website Worth Visiting

Kevin D. Hendricks | November 13, 2009 | 0 Comments

Having a website is a good first step for any business. But as you spread the word about your site, you have to make it worth visiting. You can slap your url on everything from your window to your bumper, but why should people bother visiting? You need to offer something of value on your [...]

Filed Under: Content, Marketing

Content is King

Kevin D. Hendricks | October 19, 2009 | 0 Comments

Civil rights icon Martin Luther King Jr. dreamed that his children would “not be judged by the color of their skin but by the content of their character.” That same wisdom has often been repeated as don’t judge a book by its cover. Outward appearance isn’t everything—it’s what you’ll find at the core that truly [...]

Filed Under: Content

Two More Facebook Tips: Change & Relationships

Kevin D. Hendricks | October 13, 2009 | 0 Comments

We’ve shared a lot of information about how your business can take advantage of Facebook, including why you should care about Facebook, how to make the most of fan pages and how to advertise on Facebook. Now we’ve got two more tips for you: 1) Everything Changes Facebook is a relativey new site. It officially [...]

Filed Under: Social Media

Make Sure Your Site is Facebook Friendly

Kevin D. Hendricks | October 12, 2009 | 0 Comments

You don’t necessarily have to be on Facebook to take advantage of the widely popular social networking site. But you should make sure your website is Facebook friendly. Facebook has a feature where users can share links and post content into their stream of updates. That shared content will then be seen by their friends [...]

Filed Under: Blogging, Search, Social Media