We love to push a lot of top-notch web and social media tactics for small businesses. Those are well and good, but the truth is you can’t simply jump on board whatever new tactic comes along. If you’re going to have any success that new tactic needs to be worked into your strategy.
That strategy needs [...]
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What’s Your Strategy?
There’s No Hiding on the Web
The other day I took my car in for a routine oil change and tire rotation. No big deal. Then the service guy calls me over and points out that the tires I replaced a year and a half ago—the ones with only 22,000 miles on them—are nearly worn out and need to be replaced.
Isn’t [...]
Get Into Your Website
If you want your website to be effective, you need to put yourself into it. Your blood, sweat and tears should be worked into the navigation, content and code of your site.
I’m not saying you need to be a web expert and do everything yourself. But if you don’t take a personal interest in your [...]
Your Website Needs a Business
Your business needs a website. That’s important. But even more importantly, your website needs a business.
You can’t just slap up your name in cyberspace and call it good. You need to have a clear and specific strategy for how you’re going to use your website to help your business.
You need a plan:
Educational Marketing – You [...]
