Author Archive

What’s Your Strategy?

Kevin D. Hendricks | December 6, 2009 | 0 Comments

We love to push a lot of top-notch web and social media tactics for small businesses. Those are well and good, but the truth is you can’t simply jump on board whatever new tactic comes along. If you’re going to have any success that new tactic needs to be worked into your strategy.
That strategy needs [...]

Filed Under: Marketing

Don’t Sellout Your Friends

Kevin D. Hendricks | December 3, 2009 | 0 Comments

Here’s a disturbing advertising development: Selling out your friends. It’s pretty common in social media spheres to see cutting edge new advertising techniques. A lot interesting ideas are cropping on Facebook, hoping to take advantage of the 300 million unique users.
Intel’s Fan Plan is the latest example. They’re giving discounts on Intel laptops to anyone [...]

Filed Under: Marketing, Social Media

There’s No Hiding on the Web

Kevin D. Hendricks | December 2, 2009 | 0 Comments

The other day I took my car in for a routine oil change and tire rotation. No big deal. Then the service guy calls me over and points out that the tires I replaced a year and a half ago—the ones with only 22,000 miles on them—are nearly worn out and need to be replaced.
Isn’t [...]

Filed Under: Customer Service

Get Into Your Website

Kevin D. Hendricks | December 1, 2009 | 0 Comments

If you want your website to be effective, you need to put yourself into it. Your blood, sweat and tears should be worked into the navigation, content and code of your site.
I’m not saying you need to be a web expert and do everything yourself. But if you don’t take a personal interest in your [...]

Filed Under: Blogging, Content, Marketing

Your Website Needs a Business

Kevin D. Hendricks | November 22, 2009 | 0 Comments

Your business needs a website. That’s important. But even more importantly, your website needs a business.
You can’t just slap up your name in cyberspace and call it good. You need to have a clear and specific strategy for how you’re going to use your website to help your business.
You need a plan:

Educational Marketing – You [...]