The other day I took my car in for a routine oil change and tire rotation. No big deal. Then the service guy calls me over and points out that the tires I replaced a year and a half ago—the ones with only 22,000 miles on them—are nearly worn out and need to be replaced. [...]
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Get Into Your Website
If you want your website to be effective, you need to put yourself into it. Your blood, sweat and tears should be worked into the navigation, content and code of your site. I’m not saying you need to be a web expert and do everything yourself. But if you don’t take a personal interest in [...]
Your Website Needs a Business
Your business needs a website. That’s important. But even more importantly, your website needs a business. You can’t just slap up your name in cyberspace and call it good. You need to have a clear and specific strategy for how you’re going to use your website to help your business. You need a plan: Educational [...]
Make Your Website Worth Visiting
Having a website is a good first step for any business. But as you spread the word about your site, you have to make it worth visiting. You can slap your url on everything from your window to your bumper, but why should people bother visiting? You need to offer something of value on your [...]
Content is King
Civil rights icon Martin Luther King Jr. dreamed that his children would “not be judged by the color of their skin but by the content of their character.” That same wisdom has often been repeated as don’t judge a book by its cover. Outward appearance isn’t everything—it’s what you’ll find at the core that truly [...]
