Author Archive

Getting Started: 5) Have Fun

Kevin D. Hendricks | December 31, 2009 | 0 Comments

Launching a website is a lot of work. So be sure to have fun.

Filed Under: Marketing

Getting Started: 4) Pay Attention to What’s Working

Kevin D. Hendricks | December 25, 2009 | 0 Comments

Once you’re up and running with a website it’s important to pay attention. If you’re going to reach your goals and objectives you need to be watching for the appropriate indicators that measure success. These may be your site’s traffic or response from the site or customers or whatever it is you’re tracking.

Filed Under: Marketing

Getting Started: 3) Be Economical

Kevin D. Hendricks | December 11, 2009 | 0 Comments

There’s a recession going on. We’re a long way away from the dot com boom. It’s OK to be cheap with your website.

Filed Under: Marketing

Getting Started: 2) Planning

Kevin D. Hendricks | December 9, 2009 | 0 Comments

As you’re trying to sort out the timing issues, what you really need is a plan. You need to think through what exactly you’re going to do with a website and how you’re going to do it.

Filed Under: Marketing

Getting Started: 1) Fast and Slow

Kevin D. Hendricks | December 8, 2009 | 0 Comments

The timing for a new website can be tricky. You’re faced with two opposing ideas: fast and slow. It’s tempting to dive right in and get started. It’s also tempting to sit back and slowly ponder how technology may best help you.

Filed Under: Marketing