With Facebook’s 300 million users spending 6 billion minutes a day on Facebook, there are plenty of advertising opportunities.
The biggest advantage to advertising on Facebook is the targeting capabilities. We’re talking about a social network here, so that should be a given. You can target for location, age, birthday, gender, keywords, education, workplace, relationship status, relationship interests, language and even connections (i.e., you can target or exclude members of any Facebook group, page or event you manage). That’s a powerful bit of targeting and ensures you can reach your exact audience.
The purchase process works much like Google AdWords where you can bid and compete with other advertisers. You also have the option to pay for clicks or views. With all the tracking capabilities you can quickly see what’s working and what’s not for your advertising goals. Point people to a specific landing page on your website or even a specific tab on your Facebook page (which has proven to be more effective: See ‘Pages and Ads’ under ‘Case Studies’).